Insights that open new perspectives for prestige wine and spirits.

Our insights to download, The Drop to read, our talks to listen to. Contact us for an in-depth presentation.

Customer-centric value creation: prestige wine’s new battleground.

WAW Insights #2, September 2026

Discover our latest insight on the customer transition reshaping prestige wine:

Why is the pricing reflex no longer enough?
Why are both client engines strategic?
How to move to customer-centric value creation?

Download the PDF

In English, 12 pages, 1.6 MB PDF.

Decanting prestige wines’ high price dilemma.

WAW Insights #1, September 2024

Discover our insight on price increases:

What are the risks?
How to control price increases?
How to rethink value?

Download the PDF

In English, 63 pages, 8.1 MB PDF.

The Drop

Short insights, written as articles.

What makes a flagship cocktail more than a moment, and how can it become a brand asset? The Drop #1 A true flagship serve does more than sparkle on a menu. When owned and executed with precision, it builds equity, fuels desire, and transitions effortlessly from the bar to the basket. Read the Drop

Cognac, reconnecting with its roots

Regards croisés is a round table created and organised by WAW: the key players of a category gathered around one subject, to shed new light on current industry topics.

Anne-Claire d’Izarny-Gargas and Louise Villepelet turn to cognac, a French terroir spirit that is nonetheless very largely consumed abroad, at a round table held at We are, in Paris.

Vincent Montalescot

Chief Marketing Officer of Hennessy
Amaury Vinclet

Managing Director of Rémy Martin
Eric Le Bouar

Managing Director of Delamain

Cognac, reconnecting with its roots

0:00 / 47:34

47 min, 5 November 2026, in French. Open on Ausha

Regards Croisés #1 - Creativity in Champagne

For this first edition, Anne-Claire d’Izarny-Gargas and Louise Villepelet brought together three Champagne figures with different backgrounds at the club We are.

Charles-Armand de Belenet

Managing Director of Bollinger
Jérémy Cukierman

Master of Wine, communication and CSR director at Artémis Domaines (Maison Jacquesson)
Raphael Bérèche

Winegrower, domaine Bérèche et Fils

Regards croisés, creativity in Champagne

0:00 / 50:51

50 min, 16 July 2025, in French. Open on Ausha