WAW is a premier strategy consulting firm dedicated to empowering prestige Wines & Spirits brands to thrive in the global marketplace
We craft actionable strategies that blend deep industry expertise with a rich understanding of international luxury, transforming complex challenges into clear roadmaps for business growth.
We don’t just hand over advice. We build operationally deployable strategies for you and your teams.
WAW works for groups that own wine and spirits Maisons, and for great estates: with their teams at headquarters, on the estates and in the markets. Our work combines deep industry expertise with a rich understanding of international luxury.
Discover moreWe work alongside:
A team that combines strategy consulting with a culture of luxury wines and spirits.
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Louise Villepelet
Founding Partner & Head of Strategy
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Anne-Claire d’Izarny-Gargas
Founding Partner & Head of Industry Intelligence
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Charles Montet
Director, Business Strategy
- Meet the team
Six areas of expertise, to heighten your value chain.
- Client development and engagement Direct-to-consumer (D2C) strategy, CRM strategy, Client portfolio mapping and analytics
- Brand elevation, hospitality and client experience Brand platform reinvention, Brand home and hospitality, Experiential activations and pop-up events
- Prestige leadership Prestige strategy, VIC recruitment, engagement and retention
- Value optimisation and growth acceleration 360° business assessment and booster plan, Topline reinforcement and growth acceleration, Capex and margin optimisation, Iconic brand extensions, Road-to-market blueprint, Retail excellence
- Innovation and product intelligence Market trends and competitive benchmarking, Product innovation lab
- Collective excellence COMEX animation and strategic sparring, Category mastership programmes
Customer-centric value creation: prestige wine’s new battleground.
WAW Insights #2, September 2026
Discover our latest insight on the customer transition reshaping prestige wine:
- Why is the pricing reflex no longer enough?
- Why are both client engines strategic?
- How to move to customer-centric value creation?
Cognac, reconnecting with its roots, with Hennessy, Rémy Martin and Delamain.
Listen to the talkLet’s talk about your challenges.
Contact us to explore strategies tailored to your Estate or Maison.