Six areas of expertise in Prestige Wines & Spirits.

From the value chain to client experience, strategies built to be executed by headquarters, oenology and market teams.

Client development and engagement

Direct-to-consumer (D2C) strategy: Build a direct-to-consumer ecosystem that connects physical and digital channels, creates incremental value and sustains lasting client relationships.
CRM strategy: Fine segmentation, targeted activations and personalised omnichannel journeys, to raise the lifetime value and loyalty of every client.
Client portfolio mapping and analytics: Segment your client portfolio to allocate resources by value and potential, and tailor engagement to each segment.

Brand platform reinvention: Redefine your brand narrative around your Maison’s DNA, for a strong, contemporary and distinctive identity in wines and spirits.
Brand home and hospitality: Turn châteaux, distilleries and hospitality venues into strategic assets: ambition, concept, hospitality, content and return on investment.
Experiential activations and pop-up events: Design events, pop-ups and activations, from creative direction to client journey, serving your Maison’s world and your objectives.

Prestige strategy: Lead your Maison’s move to ultra-prestige: product hierarchy, business model, range coherence and client experience, consistent worldwide and relevant locally.
VIC recruitment, engagement and retention: Identify, recruit and retain your most valuable clients through hyper-segmentation and bespoke journeys that maximise value.

360° business assessment and booster plan: A cross-functional review of your Maison’s range, pricing, costs and key processes, to pinpoint optimisation levers and deliver a prioritised transformation plan with fast, measurable impact.
Topline reinforcement and growth acceleration: Identify high-potential growth drivers (markets, channels, new revenue streams) from data and market intelligence, consistent with your brand ambition.
Capex and margin optimisation: Steer profitability through capital allocation, investment trade-offs and margin levers, so that every euro invested creates measurable value.
Iconic brand extensions: Open new product and revenue territories without diluting your Maison’s DNA: strategic relevance, desirability and brand coherence.
Road-to-market blueprint: Design and roll out entry into new markets, channels and platforms, with distribution models grounded in local dynamics.
Retail excellence: Raise on-trade and off-trade performance through operational excellence, team training and omnichannel integration.

Market trends and competitive benchmarking: Spot the trends that matter (viticulture, vinification, distribution, communication, experience) and turn them into new sources of growth.
Product innovation lab: Speed up development from concept to launch, with innovations rooted in market insight and Maison savoir-faire, built to drive image as much as growth.

COMEX animation and strategic sparring: Bespoke workshops, market immersions and strategic sparring that feed your executive committee’s thinking and sharpen its vision.
Category mastership programmes: Train your teams in the category (tastings, masterclasses, seminars) so that they master it in-house.

Cross-sector expertise: In-depth knowledge of wines and spirits, their products, processes and challenges, combined with a command of luxury, its clientele and its codes.
Operational and pragmatic business acumen: Roadmaps built to be implemented by headquarters, oenology and market teams, and judged on business results.
Bespoke strategies: Each Maison has its own heritage, challenges and ambitions: every strategy starts from its specific needs, for authentic, lasting growth.
Hands-on seniority: Every assignment is carried out by seasoned wine and spirits specialists, involved in person at every stage: your teams work directly with those who build the strategy.