What We Do

WAW Expertise

Value Optimisation & Growth Acceleration

360° Business Assessment & Booster Plan

Conduct a holistic, cross-functional review of your Maison’s product range, pricing, costs, and key processes to identify actionable quick wins and unlock immediate value.

We deliver a clear, prioritized booster plan, targeting optimization levers across your entire value chain for rapid, measurable impact.

Topline Reinforcement & Growth Acceleration

Unlock your Maison’s next phase of growth with actionable, data-driven strategies designed to reinforce topline performance.

We identify new revenue streams, prioritize high-potential markets and channels, and build bespoke roadmaps to accelerate sales, expand your client base, and secure sustainable business development.

Capex & Margin Optimization

Drive profitability with a rigorous approach to capex discipline and margin enhancement.

We pinpoint cost-saving opportunities, rationalize investments, and unlock operational efficiencies, ensuring every euro invested delivers measurable, lasting impact.

Iconic Brand Extensions

Develop and launch new product lines or experiences that authentically extend your brand’s DNA, maximizing relevance and resonance with discerning audiences.

Road-to-Market Blueprint

Design and implement bespoke go-to-market strategies that open new markets, channels, and growth platforms, amplifying your reach and accelerating business momentum.

Retail Excellence

Boost on & off trade performance through tailored retail excellence programs, and omnichannel integration for maximum impact.

Client Development & Engagement

DTC Strategy

Build and activate direct-to-consumer strategies that deepen relationships, drive incremental value, and seamlessly integrate digital and physical channels for your Maison.

CRM Strategy

Craft a CRM strategy that elevates every client interaction, through advanced segmentation, tailored omnichannel journeys, and targeted activations, maximizing Customer Lifetime Value and loyalty.

Client Portfolio Mapping & Analytics

Define and implement advanced client segmentation strategies to unlock targeted engagement, personalized experiences, and optimized resource allocation across relevant touchpoints.

Prestige Leadership

Design and orchestrate your Maison’s ascent to ultra-prestige, with a coherent product hierarchy, optimized business models, and exclusive, emotion-driven client experiences, ensuring global consistency and local relevance & excellence.

VIC Recruitment, Engagement & Retention

Identify, attract, and nurture your most valuable clients with hyper-segmentation, personalized journeys, and meaningful exclusivity to maximize Customer Lifetime Value and advocacy.

Brand Elevation, Hospitality & Client Experience

Brand Platform Reinvention

Craft and refine brand narratives that glorify your Maison’s DNA and reinforce prestige positioning, authenticity, and global desirability, ensuring every Maison shines and stands apart in the luxury W&S landscape.

Brand Home & Hospitality

Brand Homes, Distilleries, Châteaux and Hospitality venues are no longer just destinations, they are strategic assets to be fully leveraged and experientialised for maximum value creation.

From strategic framing and ambition-setting to the curation of hospitality, F&B, and immersive content, we ensure that your ‘gem destinations’ become iconic, living embodiment of your Maison’s universe, driving traffic, loyalty and advocacy, with capex efficiency & ROI at the core.

Experiential Activations & Pop-Up Events

Conceive and orchestrate high-impact pop-ups, immersive events, and brand activations that bring your Maison’s narrative to life.

We design the creative concept, client journey, and strategic framework, briefing architects and event partners to ensure flawless execution in line with your brand vision.

Innovation & Product Intelligence

Market Trends & Competitive Benchmarking

Spot and seize relevant emerging trends (viticulture, vinification, communication…), new categories and experiential formats, unlocking fresh sources of growth and keeping your Maison ahead of the market.

Product Innovation Lab

Accelerate new product development cycles, from ideation to launch, ensuring each innovation is rooted in market insight and Maison savoir-faire and maximises its Image & Business potential.

AI Acceleration

We help your Maison cut through the noise to build relevant AI ecosystems designed around your teams’ needs and your key processes, not just the latest trends.

Our targeted training and hands-on workshops ensure your teams are confident, creative, and effective in using these tools, unlocking real value and operational excellence at every level.

Empowerment & Team Excellence

COMEX Animation & Strategic Sparring

Regularly energize and challenge your executive committee with curated workshops, market immersions, and strategic sparring sessions led by industry insiders.

Category Mastership Programs

Design and deliver bespoke training journeys (from immersive tastings to expert masterclasses) that sharpen leadership, deepen product culture, and build true category mastery across your Maison.

WAW Way of Working

Cross-Sectors Expertise

In-depth knowledge of Wines & Spirits, encompassing intricate product & processes complexities and industry-specific challenges

Comprehensive insights into the Luxury sector, its sophisticated clientele and its unique Image, business & operational paradigms

Operational & Pragmatic Business Acumen

Our approach is grounded in practical, results-driven strategies at the service of both HQ and Maisons teams.

We deliver actionable insights that drive tangible business outcomes, ensuring our solutions are not just theoretical but implementable and effective

Bespoke Strategic Solutions

We recognize that each brand in the luxury wines and spirits sector has its own unique heritage, challenges, and aspirations.

Our tailored consulting approach ensures that every strategy we develop is meticulously crafted to fit the specific needs and goals of your Maison, fostering authentic growth and sustainable long-lasting success

We Are WAW Wine Wise Wild Wired Willful Women

at welcome@wearewaw.com or call + 33 6 65 73 42 47